Member Press Releases

Sense of Space Launches Sense XR And Makes Publishing WebAR Holograms As Easy As Pushing A Button

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Press Team

03 Jun 2021 | 2 min read

1 June 2021Sense of Space, a Helsinki-based company focused on the development of software for post-production and streaming of volumetric video-based holograms, just launched Sense XR, which allows creators with all levels of technical knowledge to edit hologram experiences and publish them to WebAR with the push of a single button. The new release also brings to the market the only WebAR player with native adaptive streaming for volumetric videos, guaranteeing that experiences run smoothly across different types of network connections, allowing end-users to see holograms with the best visual quality for their context.

Sense XR is a powerful and intuitive WebAR hologram experience editing and publishing tool. It helps designers, advertisers, artists, and content creators to develop immersive experiences that blend the real and the virtual world without the need to hire expensive and hard-to-find technical teams. A more democratic adoption of holograms in XR will bring this whole industry forward and will allow us to seamlessly transit between worlds.

“The most fascinating aspect about holograms is that it’s the next step for merging the real and the virtual worlds. With this technology, you can get things from the real world, like humans and animals, and put them in the virtual world exactly as they are, while also getting digital elements from the virtual world into the real one,” says Tuomo Paavilainen, Chief Technology Officer at Sense of Space. “It’s a completely new way of bringing someone into the virtual world. It’s different from avatars, as avatars are not really us but holograms are. When we use holograms, we don’t simulate people, we are people,” complements Victor Pardinho, founder and CEO.


A snapshot of SenseXR webAR sofware being used on a laptop

Sense XR users also have access to a web editor that allows them to create a full WebAR experience with their published holograms. Users can add images, logos, 3D models, and other elements needed in a more complex experience, besides being able to create interactions between the assets, extending the possibilities of what can be created with Sense XR.

“Sense of Space’s mission is to build tools for 3D content creation that are accessible both in terms of workflow and pricing, enabling creators from all walks of life to adopt holograms in their digital experiences. We are very close to living in a world where recording ourselves and others volumetrically will be as easy as making a video with our smartphone, and we want to support the endless creative possibilities that come with it. We want everyone to be able to create immersive and interactive experiences with their own realities,” said Sense of Space founder, Raquel Cardoso.

For more information on Sense of Space and Sense XR, visit and find Sense of Space on Twitter and Facebook.



Head over to our Insights page to read more from Sense of Space.

About the author:

AIXR is an independent, community first, not for profit organisation that exists to support individuals and companies of all sizes as the International trade body for immersive technology industries. AIXR or, The Academy of International Extended Reality, hosts the VR Awards annually. AIXR’s mission is to support individuals and companies in the immersive industry by endorsing, inspiring, and enabling innovators through removing barriers to entry and connecting a diverse collection of trades together.

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