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Renacen launches the first airline Virtual Reality app in Oculus Store for Emirates – Finalist of the VR Awards 2021

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Press Team

17 Sep 2021 | 4 min read

    Badajoz, Spain. September 15th, 2021. 

    • Customers can explore Emirates’ First Class Suite and other signature products in full VR with an industry-first, immersive and interactive experience.
    • In addition, you can now enjoy a real 3D experience on the Emirates website that allows you to move around the cabin of their aircraft and get to know them in a more natural and immersive way. 
    • This technology, developed by the company Renacen, has led them to be finalists in the International VR Awards 2021, in the category “VR Marketing of the year”.

    Renacen, the Spanish company behind the 3D SeatMapVR technology that allows the user to choose a seat in 3D during the booking process of a plane ticket, has developed a 360º digital strategy for Emirates airline, making it the first airline in the world to have a virtual reality application in the Oculus Store

    Thanks to this technology, users can explore from the comfort of their home Emirates’ fully enclosed Gamechanger First Class Suites on the Boeing 777, the airline’s signature A380  Onboard Lounge, or sit in a seat in the middle of the cabin without leaving the sofa.  

    The app is the first of its kind for an airline on the Oculus Store, the world’s most popular VR  content platform, and is a further step in bringing the spirit of the Emirates brand to the user,  wherever they are.  

    This release is complemented by the launch of a new virtual tour experience available on the airline’s digital channels, through which users can experience the interiors of Emirates’ aircraft with free 3D navigation, moving around inside the aircraft, and even sitting in an Economy,  Business Class or First Class seat, all directly from their web browser. This experience becomes more realistic when enjoyed from a smartphone, thanks to the use of the gyroscope that allows the user to feel even more at the centre of the virtual stage.  

    In the words of Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate  Communications, Marketing and Brand:  

    “Emirates aims to provide innovative and outstanding customer experiences whether onboard, on the ground, or in the digital space. In 2018, we were the world’s first airline to introduce advanced web VR technology on our digital platforms, offering our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before they stepped on board. We’ve continued to invest and develop that experience, and today we are delighted to be the first airline to launch a fully-fledged Oculus VR app. 

    This initiative expands our global reach and ability to engage with our audiences across digital platforms. It is also particularly relevant right now, as many people have not traveled for a while due to the pandemic, and are seeking inspiration and researching  and rediscovering their flight options.” 

    Diego Cachero, CEO of Renacen, states:  

    “For us, innovation is part of our DNA. And doing it hand in hand with Emirates, offering something that no other airline has in the world, is one of the best ways to do it, as it positions and differentiates us internationally as leaders in 3D and VR development, both for web and heavy applications. In that sense, Emirates has become a strategic partner for us, and having their trust encourages us to keep improving our products every day”. 

    Thanks to this approach, which accompanies the user from the “Discovery and inspiration” phase before buying a ticket through virtual web tours and VR application, and even during the selection of their seat by showing in 3D and in an immersive way the aircraft from the selected seat, Emirates has managed to create, in collaboration with Renacen, a 360º digital marketing strategy that reaches the users wherever they are, and in the best possible way (virtual web tour, VR application, or immersive seat selection).  

    This experience has been named as a finalist in the current edition of the prestigious  International VR Awards, in the category of “VR Marketing of the year”. The awards will be deliberated and presented on 18 November, after a complicated judging process. 

      About Renacen 

      Renacen is a Spanish company specialized in cutting-edge software development. They have more than 10 years of experience in advanced user interfaces, fluent user experience, 3D and IoT. With headquarters in Badajoz, they have offices in Madrid and Cádiz too. 

      About the author:

      AIXR is an independent, community first, not for profit organisation that exists to support individuals and companies of all sizes as the International trade body for immersive technology industries. AIXR or, The Academy of International Extended Reality, hosts the VR Awards annually. AIXR’s mission is to support individuals and companies in the immersive industry by endorsing, inspiring, and enabling innovators through removing barriers to entry and connecting a diverse collection of trades together.

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