Academy Press Releases

Daniel Colaianni Announced as Chair of BSI’s IST/31 Committee on Immersive Technologies

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Press Team

15 Sep 2021 | 3 min read

Expanding a global focus on establishing industry critical standards for Virtual & Augmented Reality. International

Daniel Colaianni, Chief Executive of the Academy of International Extended Reality, a not for profit organisation supporting companies in the VR & AR (XR) sectors has today been appointed to steer and lead the United Kingdom’s National Standards Committee IST/31 Immersive Technologies under the British Standards Institution, UK National Standards Body.

Building on extensive experience in leading XR strategy on behalf of the Academy’s board (comprised of Facebook, Disney, Microsoft & more) and work on rapid XR adoption with organisations such as Saudi Aramco, Mayor of London’s office & more, Daniel aims to work with IST/31 Committee members to develop standards which prepare the industry for a new era of readiness for the coming immersive revolution.

When asked about this new responsibility Daniel said, “Our industry is innovating at an unprecedented pace. Governments & businesses alike require clear guiding principles that keep us on course for a safe, thriving and prepared world for immersive technology. Standards are an important means for us to converse with national and international stakeholders on a shared vision and common understanding in how we can innovate in tandem while ensuring we are addressing security, safety and usability aspects to immersive technology. Our new work with BSI enables us to achieve this and more, on both a national and international stage.”

Daniel Colaianni, Chief Executive of the Academy of International Extended Reality @ Discover! Creatives Careers

The IST/31 is responsible for developing standards for immersive technologies (AR/MR/VR) and at the forefront of the latest conversations surrounding the usage of such new technologies, it has come to AIXR and BSI’s attention that there is an inherent need to set the ‘golden’ standards and policies revolving around their usage and adoption across a plethora of associated technology sectors. The committee group is diverse with members from Rolls-Royce, Foster & Partners, BAE Systems, Huawei Technologies, PwC and more.

The immediate priorities for the committee include understanding and establishing a clear approach for challenges faced within the industry such as health and safety (including hygiene), secure use of such technology (including an approach to data, metrics, and terminology).

To find out more details about the group or participate as a member, please reach Ms Joy Tan, the National Committee Manager of IST/31 at

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About The Academy of International Extended Reality
AIXR is an independent Academy organisation that helps its international membership base grow in the immersive technology sector. AIXR helps to enable growth, nurture talent and develop standards – while working to bring wider public awareness & understanding to virtual and augmented reality.

About The British Standards Institute
The British Standards Institute (BSI) is the UK’s national standards body (NSB) and the first national standards body to be created. They represent UK economic and social interests across all European and international standards organizations and in the development of business information solutions for British organizations of all sizes and sectors. BSI’s role is to help improve the quality and safety of products, services and systems by enabling the creation of standards and encouraging their use. Together with over 12,000 stakeholders, BSI has published over 3,100 standards annually. This consultation process is underpinned by a collaborative approach, engaging with industry experts, government bodies, trade associations, businesses of all sizes and consumers to develop standards that reflect good business practice.

About the author:

AIXR is an independent, community first, not for profit organisation that exists to support individuals and companies of all sizes as the International trade body for immersive technology industries. AIXR or, The Academy of International Extended Reality, hosts the VR Awards annually. AIXR’s mission is to support individuals and companies in the immersive industry by endorsing, inspiring, and enabling innovators through removing barriers to entry and connecting a diverse collection of trades together.

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