Academy Press Releases

AIXR and FourPointZero Set out to Transform the Immersive Industries Skills Gap

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Press Team

06 Mar 2020 | 2 min read

The immersive industries are set to benefit from a newly signed “Memorandum of Understanding” between XR pioneers AIXR and FourPointZero aiming to increase awareness and drive collaborations in the sector.

The two parties have long sought to address the severe skills gap that exists within the immersive technology space. This includes attracting individuals to the sector with the necessary disciplinary talent that XR positions require and ensuring that Academy members can achieve their strategic objectives by accessing this talent.

FourPointZero are specialists within XR technology, and work with a range of organisations from SMEs and high growth start-ups to globally recognised companies across the UK, Europe and further afield. They have a proven track record of completing multi-level assignments and pride themselves on their in-depth knowledge of the XR sector.

They will work together with The Academy of International Extended Reality, a dedicated not-for-profit Academy organisation led by their XR Steering Panels. Their remit is to push the boundaries of immersive technology by removing barriers and connecting their diverse global membership base together. 

Martyn Makinson, CEO at FourPointZero said: “This is an exciting time for the XR industry. It’s forecasted to grow at an exponential rate and this brings its own challenges of accessing and attracting existing talent, while also enticing new individuals to the industry. The strategic partnership we have forged with AIXR will address these challenges. We are really looking forward to working with AIXR to play a part in the long term success of the XR industry.

Daniel Colaianni, CEO at AIXR said: “We are really excited to have signed this Memorandum of Understanding; connecting people together is at the heart of what we do, and we are always open to collaboration when goals align. Our members often struggle to find the necessary talent and this agreement will give them access to the best talent and allow them to focus on what they excel at: creating compelling XR content, forging the future of industry, and more.

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About AIXR

AIXR is an independent Academy organisation that helps its international membership base grow in the immersive technology sector. AIXR, or The Academy of International Extended Reality, works to educate those outside the immersive sphere, connect our members to new funding opportunities, and work as a collective voice for enforcing industry standards to better serve our community.


About the author:

AIXR is an independent, community first, not for profit organisation that exists to support individuals and companies of all sizes as the International trade body for immersive technology industries. AIXR or, The Academy of International Extended Reality, hosts the VR Awards annually. AIXR’s mission is to support individuals and companies in the immersive industry by endorsing, inspiring, and enabling innovators through removing barriers to entry and connecting a diverse collection of trades together.

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