Insights EDU

Varjo and The Future of MR, The Hacking Scene and Tinkering with Music – Field of View with Jussi Mäkinen

Alternative Text


16 Apr 2021 | 0 min read

This episode will feature Jussi Mäkinen, Chief Brand Officer of Varjo. He has 10 years experience in leading global product marketing, technology branding and user research at Nokia. He is the Previous brand director of Angry Birds and Vice President of Marketing for Rovio. This episode we’ll be journeying into the makings of an extraordinary marketing guru with a penchant to tinker with music and art. Our hosts will explore just what it means to build a ‘technology first’ company from the ground up and the importance of Varjo to the future of MR.



What is Field of View?

The world of immersive technology is always in a constant state of flux, continuously advancing with the rule book being written by the second. We’ve teamed up with Accenture XR to explore this wonderful world, with specialists from across the world providing their insight and view on where we are heading next.

About the author:

AIXR is an independent, community first, not for profit organisation that exists to support individuals and companies of all sizes as the International trade body for immersive technology industries. AIXR or, The Academy of International Extended Reality, hosts the VR Awards annually. AIXR’s mission is to support individuals and companies in the immersive industry by endorsing, inspiring, and enabling innovators through removing barriers to entry and connecting a diverse collection of trades together.

Pardon the interruption

Sign up to our newsletter to receive updates on everything XR.

Thanks, we'll be in touch!