XR Editorials

The Distribution of XR Entertainment: An Editorial Series


Created to overcome the biggest challenges in creating XR Content.

The 5-part editorials have been produced and curated by the dedicated XR Entertainment Advisory Group with the aim to explore the potential for extended reality as the future of entertainment. 

Defining and distributing independent XR content


  • Introduction to Independent XR Creators
  • Importance of geographical location
  • Girl Icon: The Case Study – What did the creator get out of this?
  • Change at breakneck speed
  • Create, and they will come
  • What is pushing the audience away?
  • Knowing your audience

Distributing Through WebXR


  • Technology & Framework
  • Primary coding languages
  • Top ecosystems
  • Key hosting, creation tools & technologies
  • Advantages & Disadvantages
  • Distribution

The Distribution of Immersive Media


  • The eco-system
  • Creating and producing content and it’s lifecycle
  • Identifying distribution pains and overcoming challenges
  • Content legacy
  • Marketing

Distributing Event-Based Entertainment Through VR


  • The exploding world of virtual events in the VR space
  • The Fundamentals
  • What type of entertainment event are you distributing?
  • Where is your audience?
  • Which platform?
  • How do you monetize it?
  • Onboarding

Download XR Entertainment Editorials

Receive the first in our five-part editorial series on the distribution of XR Entertainment.

Second part coming soon.

Our XR Entertainment Advisory Group

The AIXR Entertainment Advisory Editorials would not be possible without the dedication and support from our XR Entertainment Advisory Group who aims to provide the support and expertise to overcome challenges when creating XR entertainment content.

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Learn more about our advisory groups.

Bringing together the immersive industry’s greatest innovators

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