XR Entertainment Advisory Group
Bringing together the immersive industries greatest creatives.
Creating Meaningful Immersive Experiences, Games & Films
The XR Entertainment Advisory Group consists of the immersive industries most experienced content creators, including indie studios creating 360 immersive films to AAA studios creating blockbuster titles. All group members are working together, big or small, to overcome the challenges of creating XR content.
The core remit of this group is to explore the potential for extended reality as the future of entertainment. This will include publically shared reports, best practices, and guidelines on creating XR content, all falling under the goal of growing the space and creating memorable content.
The Distribution of XR Entertainment: An Editorial Series: 5-part editorials produced and curated by the dedicated XR Entertainment Advisory Group with the aim to explore the potential for extended reality as the future of entertainment.
Our Group Members
Victor Pardinho Co-founder & CEO, Sense of Space
Advisory Group Co-Chair
Victor Pardinho is a media artist, researcher and entrepreneur in the immersive media field, working with international studios, art and research groups creating digital products and immersive projects presented in several countries and festivals. Co-founder and CEO of Sense of Space, building tools for the future of immersive 3D content creation based on volumetric video capture and real-time engines.
Sense of Space is a startup building tools to give everyone the power to create true-to-life immersive volumetric storytelling. Makers of Sense XR Studio: the world’s first volumetric video content creation tool for AR, VR and Web platforms – developed for digital creatives.
Susana GriloIndependent Filmmaker
Advisory Group Co-Chair
Susana is an independent storyteller. Having produced short & feature films (live action & animation), live events and live events coverage, she has worked on the 4 times Oscar nominated studio Cartoon Saloon and has more than 7 years of social media management experience.
Susana has passed through the filmmaking, publishing, games and fashion industries in a myriad of roles always connected by content creation and storytelling.
Lesley Klassen CEO & Co-Founder, Flipside XR
Lesley has been working in the field of virtual reality since the fall of 2013 and has taken part in developing more than 10 virtual reality experiences ranging from interactive tower cranes, art creation experiences, virtual mediation, and the world’s first multiplayer board game in VR.
The insights that came from working on these projects led to Flipside, a real-time animated show platform that allows creators to make animated shows for flatscreens and virtual reality.
As CEO, Lesley has been developing relationships with the leading platforms, animation studios, and top creators as he grows the company. He was recently featured as a guest speaker at Oculus VR’s developer conference in Los Angeles and at the National Association of Broadcasting AR/VR pavillion.
Prior to co-founding Flipside, Lesley was an education product developer and he co-founded Dojo Learning, an e-learning platform that was acquired by The Joint Venture Group in 2012.
Sam Mateosian Co-founder & CEO, The Yarn Corporation
Part designer, hacker, artist, and entrepreneur, Sam Mateosian is CEO and co-founder of Yarn Corporation, the maker of Driftspace – a new platform for creating and publishing VR stories combining video and interactive 3D content. Our mission is to empower more people and organizations, from big brands to nonprofits, to share their stories using immersive media.
We’ve published interactive VR video experiences on a wide range of topics including: Maine island and coastal communities, Somali refugees, kelp aquaculture, migrant farming, a major cellular service provider, and an organization supporting at-risk youth in India.
Michaela Ternasky Holland Independent Filmmaker and Experiential Creative
An Emmy, Webby, and Sheffield Doc/Fest award-winning documentarian, who combines experimental content with traditional mediums. Her work has been featured by TIME, Forbes, The Guardian, Cannes Film Festival, New York Public Library, Tribeca Film Festival and more.
Michaela collaborates with clients as a consultant and creative strategist. She is also a seasoned public speaker who has presented at international conferences, public institutions, and podcasts.
Not only does she strive to be a part of purpose-driven projects that vocalize and educate about diversity in storytelling, but she also works in tandem with decision-makers, committees, and boards of directors that financially support, mentor, and create opportunities for those of all backgrounds. In short, she works for the impact of the projects to move beyond the project itself.
Mark Rickard Film & XR Producer, Founder, Virtuality
A longtime PGA member, Mark Rickard has developed and produced five feature films, working alongside Hollywood luminaries like Terrence Malick and Brett Leonard. He was a producer on the 2019 film “Run The Race” which was distributed by Roadside Attractions, and garnered a top-5 per-screen opening in the US.
In 2017, Mark founded the immersive entertainment company, Virtuality, which specializes in cutting-edge content like the VR dance series from “America’s Got Talent” finalists, Light Balance, and VR / holographic music experiences for major-label artists like Joyner Lucas, I Prevail, and Meduza. The company also created the first-ever volumetric adaptation of William Shakespeare’s work, called “Shakesperiences.”
Mark will again seek to break new ground producing forthcoming adaptations of major IP, as with the “MacGyver” VR Escape Room LBE, and the Arthur C. Clarke Award-winning novel, VURT, by Jeff Noon, for which he and his team have also secured a series-development deal at Netflix.
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